Company: Swatch Group Korea
Department: Swatch
Job Title: Marketing Intern
Job Level: Intern/Assistant
Reporting Line: Marketing Manager of Swatch
About US:
From playful patterns to artistic collaborations, Swatch offers timepieces that are not just functional but also serve as wearable works of art. In addition to its striking aesthetics, Swatch emphasizes accessibility and affordability, making high-quality Swiss watches attainable for a broader audience. Swatch's commitment to innovation can be seen in its continuous exploration of new materials and technologies, resulting in timepieces that are both fashion-forward and technologically advanced. Through a recent collaboration with Blancpain, Swatch has emerged as an innovative product, offering customers a fresh and unique experience.
** 근무기간은 입사일부터 3개월입니다. (4월 중 온보딩 예정)
**해당 포지션은 파견계약직으로 스와치그룹코리아가 아닌 채용대행업체 소속으로 근무하게 됩니다.
Responsibilities:
Marketing strategy planning & execution
- Assist in the execution of ATL and BTL marketing campaigns, ensuring alignment with the overall brand strategy.
- Support retail, duty-free, e-commerce, and digital marketing initiatives by gathering market insights and assisting in campaign rollouts.
- Help manage customer database segmentation and contribute to consumer insights analysis.
- Monitor marketing expenses and assist with budget tracking for cost-effective operations.
Event Planning & Coordination
- Provide logistical and operational support for brand events, product launches, and retail activations.
- Assist in venue selection, vendor coordination, and event material preparation.
- Help draft event briefing documents and coordinate with external partners and agencies.
- Research competitor events and industry trends to identify new opportunities. Address store requests related to direct marketing and brand imaging.
Digital Marketing & Social Media Management
- Assist in content creation, scheduling, and monitoring of Swatch’s official SNS channels (Instagram, Facebook, etc.).
- Help track and analyze digital marketing campaign performance, including SEO, paid ads, and influencer marketing.
- Support influencer and media partner collaboration by handling outreach and coordination.
General Marketing Operations & Administration
- Manage marketing inventory, including POS materials, Visual Merchandising Display (VMD) assets, and promotional materials.
- Coordinate with internal teams (e.g., Sales, Retail, E-commerce) to support marketing initiatives.
- Assist in marketing research and competitive analysis, preparing reports and presentations.
Qualifications
- Bachelor's degree or equivalent
- 1–2 years of relevant experience in luxury watch & jewelry, cosmetics, or fashion industries preferred
- Prior experience in marketing and PR communications with global brands is a plus
- Proficiency in English, both written and spoken
- Strong interpersonal skills with a self-motivated, team-oriented mindset
- Proficient in MS Office (Word, Excel, PowerPoint); digital media experience is a plus
Company: Swatch Group Korea
Department: Swatch
Job Title: Marketing Intern
Job Level: Intern/Assistant
Reporting Line: Marketing Manager of Swatch
About US:
From playful patterns to artistic collaborations, Swatch offers timepieces that are not just functional but also serve as wearable works of art. In addition to its striking aesthetics, Swatch emphasizes accessibility and affordability, making high-quality Swiss watches attainable for a broader audience. Swatch's commitment to innovation can be seen in its continuous exploration of new materials and technologies, resulting in timepieces that are both fashion-forward and technologically advanced. Through a recent collaboration with Blancpain, Swatch has emerged as an innovative product, offering customers a fresh and unique experience.
** 근무기간은 입사일부터 3개월입니다. (4월 중 온보딩 예정)
**해당 포지션은 파견계약직으로 스와치그룹코리아가 아닌 채용대행업체 소속으로 근무하게 됩니다.
Responsibilities:
Marketing strategy planning & execution
- Assist in the execution of ATL and BTL marketing campaigns, ensuring alignment with the overall brand strategy.
- Support retail, duty-free, e-commerce, and digital marketing initiatives by gathering market insights and assisting in campaign rollouts.
- Help manage customer database segmentation and contribute to consumer insights analysis.
- Monitor marketing expenses and assist with budget tracking for cost-effective operations.
Event Planning & Coordination
- Provide logistical and operational support for brand events, product launches, and retail activations.
- Assist in venue selection, vendor coordination, and event material preparation.
- Help draft event briefing documents and coordinate with external partners and agencies.
- Research competitor events and industry trends to identify new opportunities. Address store requests related to direct marketing and brand imaging.
Digital Marketing & Social Media Management
- Assist in content creation, scheduling, and monitoring of Swatch’s official SNS channels (Instagram, Facebook, etc.).
- Help track and analyze digital marketing campaign performance, including SEO, paid ads, and influencer marketing.
- Support influencer and media partner collaboration by handling outreach and coordination.
General Marketing Operations & Administration
- Manage marketing inventory, including POS materials, Visual Merchandising Display (VMD) assets, and promotional materials.
- Coordinate with internal teams (e.g., Sales, Retail, E-commerce) to support marketing initiatives.
- Assist in marketing research and competitive analysis, preparing reports and presentations.
Qualifications
- Bachelor's degree or equivalent
- 1–2 years of relevant experience in luxury watch & jewelry, cosmetics, or fashion industries preferred
- Prior experience in marketing and PR communications with global brands is a plus
- Proficiency in English, both written and spoken
- Strong interpersonal skills with a self-motivated, team-oriented mindset
- Proficient in MS Office (Word, Excel, PowerPoint); digital media experience is a plus