[Swatch] Digital Marketing Executive
Company: Swatch Group Korea
Department: Swatch
Job Title: Digital Marketing Executive
Job Level: Associate
Reporting Line: Marketing Manager
About US:
From playful patterns to artistic collaborations, Swatch offers timepieces that are not just functional but also serve as wearable works of art. In addition to its striking aesthetics, Swatch emphasizes accessibility and affordability, making high-quality Swiss watches attainable for a broader audience. Swatch's commitment to innovation can be seen in its continuous exploration of new materials and technologies, resulting in timepieces that are both fashion-forward and technologically advanced. Through a recent collaboration with Blancpain, Swatch has emerged as an innovative product, offering customers a fresh and unique experience.
Job overview
As the Digital Marketing Executive at Swatch Korea, you will be responsible for executing digital strategies that strengthen brand presence and drive consumer engagement across online channels. This role involves leading performance-based marketing initiatives—including SEO, SEM, social media, and e-commerce campaigns—while ensuring alignment with Swatch’s global and local brand direction. You will manage media planning, coordinate digital content and assets, and track campaign performance to maximize ROAS and customer reach. Your work will directly contribute to enhancing brand visibility, increasing online traffic and conversion, and supporting sales growth in the dynamic digital landscape.
Key Accountabilities
Social Media Planning and Execution (70%)
- Create social media contents (Instagram and Kakao organic contents) and manage that satisfy both global and local needs
- Transmit HQ social assets to Kakao, Instagram and Naver.
- Support local assets upon HQ request
- Creation and implementation of astonishing contents for social media both by itself and with external partners, Local content creation for special projects (collaboration collection, launching recap, rolling planet tour, etc)
- Create monthly social reports (organic) and ad hoc reports
- Review texts for social ADs for tone & manner alignment
Digital Marketing Activation (20%)
- Support Media planning & strategy set up for new collections in line with HQ guidelines through keen communication
- Plan media mix to reach the precise target customers and manage its execution
- Monitor to develop SEO/SEM and manage BS(Brand Search AD) and SEA(Search Engine AD on Naver) set up for new launch, IMC campaigns, social media/PR activities
- Execute digital marketing activations (Banners, Pop-ups, Promotions, etc.) to leverage online traffic for both brand awareness and conversion based on customer journey
- Activate, review and analyse KPI performances and ROAS of each digital marketing campaigns to improve future campaign results
- Analyse the e-Commerce sales, digital marketing performance and its data with Google Analytics, Power BI to bring insights and needs to establish growth plan across all e-marketplaces
- Monitor and track current and emerging digital marketing & e-commerce trends/competitors’ activities to maximize commercial impact of online sales and digital marketing activations
- Manage all media related assets, including AD copies and visuals
Online Channel Sales Management (5%)
- Manage the localization process of all content from HQ to ensure timely delivery with assured quality
- Review translation and set up banners, product pages
- Review and update search key words for e-com website on a weekly basis in line with HQ guidelines
- Drive more traffic to e-commerce sites to increase sales through marketing support in line with the brand’s positioning
Administration & Budget (5%)
- Execute financial processes related to event payments, ensuring timely and accurate transactions
- Purchase Order, Invoice for MKT&PR
- Stock management of GWP
- Upload APO/PO for cost approval
- Vendor registration for new agencies before uploading APO/PO
- Write new contract if working with new agencies or execute events
- Update in budget approval file (cash flow)
- Xflow upload for local expenses & HQ invoices
- Budget upload on MBT for cost tracking and HQ approval
Qualifications
Education & Language
- Bachelor’s degree
- Business-level English proficiency (written & spoken)
Professional Experience
- 5–7 years of experience in digital marketing, preferably within global or local fashion, beauty, or lifestyle brands
- Hands-on experience managing social media content, from concept development to final execution
- Proven ability in end-to-end content production, including planning, shooting, and editing for both photography and video
- Strong portfolio demonstrating creative capabilities in content creation, visual storytelling, and multi-channel design
- Ability to collaborate effectively with cross-functional teams and external partners/agencies
Technical Skills
- Required: Graphic design skills, including photo and video editing
- Preferred
- Intermediate analytical skills with working knowledge of digital analytics tools (e.g., Google Analytics)
- Experience with Power BI, Salesforce, and MS Office (PPT, Excel, Word)
Application Requirement
- Resume and portfolio must be submitted together when applying for this role
[Swatch] Digital Marketing Executive
Company: Swatch Group Korea
Department: Swatch
Job Title: Digital Marketing Executive
Job Level: Associate
Reporting Line: Marketing Manager
About US:
From playful patterns to artistic collaborations, Swatch offers timepieces that are not just functional but also serve as wearable works of art. In addition to its striking aesthetics, Swatch emphasizes accessibility and affordability, making high-quality Swiss watches attainable for a broader audience. Swatch's commitment to innovation can be seen in its continuous exploration of new materials and technologies, resulting in timepieces that are both fashion-forward and technologically advanced. Through a recent collaboration with Blancpain, Swatch has emerged as an innovative product, offering customers a fresh and unique experience.
Job overview
As the Digital Marketing Executive at Swatch Korea, you will be responsible for executing digital strategies that strengthen brand presence and drive consumer engagement across online channels. This role involves leading performance-based marketing initiatives—including SEO, SEM, social media, and e-commerce campaigns—while ensuring alignment with Swatch’s global and local brand direction. You will manage media planning, coordinate digital content and assets, and track campaign performance to maximize ROAS and customer reach. Your work will directly contribute to enhancing brand visibility, increasing online traffic and conversion, and supporting sales growth in the dynamic digital landscape.
Key Accountabilities
Social Media Planning and Execution (70%)
- Create social media contents (Instagram and Kakao organic contents) and manage that satisfy both global and local needs
- Transmit HQ social assets to Kakao, Instagram and Naver.
- Support local assets upon HQ request
- Creation and implementation of astonishing contents for social media both by itself and with external partners, Local content creation for special projects (collaboration collection, launching recap, rolling planet tour, etc)
- Create monthly social reports (organic) and ad hoc reports
- Review texts for social ADs for tone & manner alignment
Digital Marketing Activation (20%)
- Support Media planning & strategy set up for new collections in line with HQ guidelines through keen communication
- Plan media mix to reach the precise target customers and manage its execution
- Monitor to develop SEO/SEM and manage BS(Brand Search AD) and SEA(Search Engine AD on Naver) set up for new launch, IMC campaigns, social media/PR activities
- Execute digital marketing activations (Banners, Pop-ups, Promotions, etc.) to leverage online traffic for both brand awareness and conversion based on customer journey
- Activate, review and analyse KPI performances and ROAS of each digital marketing campaigns to improve future campaign results
- Analyse the e-Commerce sales, digital marketing performance and its data with Google Analytics, Power BI to bring insights and needs to establish growth plan across all e-marketplaces
- Monitor and track current and emerging digital marketing & e-commerce trends/competitors’ activities to maximize commercial impact of online sales and digital marketing activations
- Manage all media related assets, including AD copies and visuals
Online Channel Sales Management (5%)
- Manage the localization process of all content from HQ to ensure timely delivery with assured quality
- Review translation and set up banners, product pages
- Review and update search key words for e-com website on a weekly basis in line with HQ guidelines
- Drive more traffic to e-commerce sites to increase sales through marketing support in line with the brand’s positioning
Administration & Budget (5%)
- Execute financial processes related to event payments, ensuring timely and accurate transactions
- Purchase Order, Invoice for MKT&PR
- Stock management of GWP
- Upload APO/PO for cost approval
- Vendor registration for new agencies before uploading APO/PO
- Write new contract if working with new agencies or execute events
- Update in budget approval file (cash flow)
- Xflow upload for local expenses & HQ invoices
- Budget upload on MBT for cost tracking and HQ approval
Qualifications
Education & Language
- Bachelor’s degree
- Business-level English proficiency (written & spoken)
Professional Experience
- 5–7 years of experience in digital marketing, preferably within global or local fashion, beauty, or lifestyle brands
- Hands-on experience managing social media content, from concept development to final execution
- Proven ability in end-to-end content production, including planning, shooting, and editing for both photography and video
- Strong portfolio demonstrating creative capabilities in content creation, visual storytelling, and multi-channel design
- Ability to collaborate effectively with cross-functional teams and external partners/agencies
Technical Skills
- Required: Graphic design skills, including photo and video editing
- Preferred
- Intermediate analytical skills with working knowledge of digital analytics tools (e.g., Google Analytics)
- Experience with Power BI, Salesforce, and MS Office (PPT, Excel, Word)
Application Requirement
- Resume and portfolio must be submitted together when applying for this role