Company: Swatch Group Korea
Location: Seoul, South Korea
Department: Breguet
Job Title: Brand Manager
Job Level: Director
Reports to: Brand HQ / Country Manager
Supervises: PR & Marketing Manager, Product Executive, Sales and Travel Retail Teams
Company Overview:
Swatch Group Korea, part of the globally recognized Swatch Group, leads the Korean luxury market with prestigious brands, including the renowned Breguet. Breguet is synonymous with luxury, craftsmanship, and timeless design, appealing to discerning customers worldwide. Swatch Group Korea’s Breguet division is dedicated to upholding these values while driving forward innovative sales, marketing, and retail strategies. We are now looking for an experienced Brand Manager to elevate the brand’s presence in the Korean market, guiding the team towards new levels of success.
Role Purpose:
The Brand Manager for Breguet will take full ownership of the brand's strategy, sales development, and operational execution in Korea, acting as the entrepreneurial leader driving all aspects of the brand’s success. This role demands not only a strategic thinker with strong leadership skills but also an individual who takes full accountability for the brand’s performance in the country. You will be expected to proactively translate the global brand vision into local initiatives, maximizing brand growth, profitability, and market share. As the Brand Manager, you will oversee a multidisciplinary team, ensuring flawless execution while maintaining strict alignment with HQ strategies. In this highly competitive luxury landscape, the ability to navigate challenges and consistently deliver outstanding results will be key to the brand’s ongoing success. You will own the responsibility of driving the brand forward, with a strong sense of accountability for achieving measurable, impactful outcomes.
Key Responsibilities
1. Brand Strategy and Management:
- Develop and implement a comprehensive brand strategy in alignment with the global objectives set by Breguet HQ.
- Create both long-term and short-term strategies that ensure sustainable growth in market share, brand visibility, and profitability.
- Drive annual budgeting processes, ensuring that resources are allocated to meet financial targets and deliver effective ROI.
- Conduct continuous P&L analysis to track performance, adjust strategies as necessary, and report key insights to Brand HQ and local stakeholders.
- Lead market research and competitor analysis, positioning the brand optimally against competitors in Korea’s luxury market.
2. Sales Development and Channel Management:
- Set ambitious sales objectives, distributing targets across retail boutiques and other channels to optimize performance.
- Analyze daily, weekly, and monthly sales trends to inform sales strategies, identifying areas for improvement and action.
- Develop tactical plans for sales enhancement, including in-store promotions, staff training, and customer engagement activities.
- Monitor competitor performance, identifying risks and opportunities for Breguet in Korea.
- Provide consistent sales reports to both the HQ and local management, highlighting achievements, challenges, and next steps.
3. Boutique Network and Operations:
- Oversee the expansion and optimization of Breguet’s retail network in Korea, including new store openings, boutique renovations, and closures.
- Manage negotiations with key retail partners such as department stores, luxury retailers, and duty-free operators.
- Ensure that all boutiques operate in line with Breguet’s global standards, from customer service to visual merchandising and brand representation.
- Develop initiatives to improve customer experiences at boutique levels, focusing on creating an exclusive and high-end shopping environment.
4. Marketing, PR, and Communication:
- Lead the execution of annual marketing and PR plans, overseeing both online and offline marketing strategies, including advertising, press releases, and digital marketing initiatives.
- Collaborate with external media partners, ensuring high-quality content creation that reflects the luxury and exclusivity of Breguet.
- Supervise the planning and execution of PR events, VIP experiences, and clienteling activities, enhancing customer loyalty and brand affinity.
- Oversee CRM programs to deepen relationships with top-tier clients, including the development of gifting programs, bespoke event management, and exclusive brand experiences.
5. Product and Merchandising Management:
- Collaborate with HQ to determine the optimal product assortment for the Korean market, focusing on new launches and core products.
- Conduct regular sales analysis and forecasting, ensuring stock levels are optimized across all retail points to meet customer demand.
- Manage the entire product lifecycle, from initial orders to final delivery, ensuring seamless logistics and product availability in Korea.
- Position Breguet competitively in terms of pricing, ensuring alignment with global pricing strategies while reflecting local market conditions.
6. Team Leadership and Development:
- Build and lead a high-performing team, ensuring that all members are aligned with brand objectives and are motivated to achieve success.
- Engage in talent development through recruitment, coaching, and mentoring, ensuring the team is equipped with the skills and knowledge required to excel in a competitive market.
- Implement performance incentives, fostering a results-driven culture that recognizes and rewards success.
- Organize comprehensive training programs in areas such as brand storytelling, sales techniques, and customer service excellence.
Qualifications
Industry Experience:
- At least 15 years of experience in luxury brand management, with a deep understanding of the watch and jewelry sectors. Candidates must demonstrate expertise in brand strategy, sales, and marketing, with significant achievements in these areas. Experience in managing high-end luxury brands is essential.
Management Experience:
- Minimum of 5 years in a managerial role, with a proven track record of leading teams in high-pressure environments, delivering sales and marketing objectives.
Education:
- Bachelor’s degree in business, marketing, or a related field is required. A Master’s degree is considered a plus.
Language Proficiency:
- Fluent in English, both written and spoken. Korean proficiency is a significant advantage.
Skills
- Strong leadership capabilities with excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with the ability to balance long-term vision with immediate business needs.
- Demonstrates a deep understanding of the luxury sector, consumer behaviors, and market trends, with specific expertise in watches and jewelry.
- Entrepreneurial mindset, with a focus on accountability and results.
Interview Process
The selection process will be thorough, consisting of the following steps to ensure the ideal candidate is identified:
- HR Interview – Initial screening to assess fit for the company culture and role expectations.
- Aptitude Assessment – To evaluate problem-solving abilities and critical thinking.
- HR Head Interview – Deep dive into management experience, team leadership, and alignment with Breguet’s strategic goals.
- (Optional) Second Aptitude Assessment – Required only if additional assessment is deemed necessary.
- Country Manager Interview – Focus on market-specific strategies and operational challenges in the Korean luxury market.
- HQ VP Sales Interview – Evaluation of global brand alignment and high-level business objectives.
- HQ CEO Interview – Final stage interview to ensure cultural and strategic alignment with global leadership.
Please note that this interview process is subject to change depending on the situation, and additional steps may be added or omitted as necessary.
How to Apply
If you believe you are the right fit for this role and meet the qualifications above, we invite you to apply by submitting your CV and a cover letter detailing your experience and how you align with the responsibilities outlined. We look forward to reviewing your application and discovering how you can contribute to the continued success of Breguet in Korea.
Swatch Group Korea is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
- 계약된 써치펌 이외의 타 써치펌을 통한 인재 소싱은 정중히 사양하오니 양해 부탁드립니다.
- We kindly ask for your understanding that we do not accept candidate sourcing from recruitment firms other than those with whom we have contracted.
Company: Swatch Group Korea
Location: Seoul, South Korea
Department: Breguet
Job Title: Brand Manager
Job Level: Director
Reports to: Brand HQ / Country Manager
Supervises: PR & Marketing Manager, Product Executive, Sales and Travel Retail Teams
Company Overview:
Swatch Group Korea, part of the globally recognized Swatch Group, leads the Korean luxury market with prestigious brands, including the renowned Breguet. Breguet is synonymous with luxury, craftsmanship, and timeless design, appealing to discerning customers worldwide. Swatch Group Korea’s Breguet division is dedicated to upholding these values while driving forward innovative sales, marketing, and retail strategies. We are now looking for an experienced Brand Manager to elevate the brand’s presence in the Korean market, guiding the team towards new levels of success.
Role Purpose:
The Brand Manager for Breguet will take full ownership of the brand's strategy, sales development, and operational execution in Korea, acting as the entrepreneurial leader driving all aspects of the brand’s success. This role demands not only a strategic thinker with strong leadership skills but also an individual who takes full accountability for the brand’s performance in the country. You will be expected to proactively translate the global brand vision into local initiatives, maximizing brand growth, profitability, and market share. As the Brand Manager, you will oversee a multidisciplinary team, ensuring flawless execution while maintaining strict alignment with HQ strategies. In this highly competitive luxury landscape, the ability to navigate challenges and consistently deliver outstanding results will be key to the brand’s ongoing success. You will own the responsibility of driving the brand forward, with a strong sense of accountability for achieving measurable, impactful outcomes.
Key Responsibilities
1. Brand Strategy and Management:
- Develop and implement a comprehensive brand strategy in alignment with the global objectives set by Breguet HQ.
- Create both long-term and short-term strategies that ensure sustainable growth in market share, brand visibility, and profitability.
- Drive annual budgeting processes, ensuring that resources are allocated to meet financial targets and deliver effective ROI.
- Conduct continuous P&L analysis to track performance, adjust strategies as necessary, and report key insights to Brand HQ and local stakeholders.
- Lead market research and competitor analysis, positioning the brand optimally against competitors in Korea’s luxury market.
2. Sales Development and Channel Management:
- Set ambitious sales objectives, distributing targets across retail boutiques and other channels to optimize performance.
- Analyze daily, weekly, and monthly sales trends to inform sales strategies, identifying areas for improvement and action.
- Develop tactical plans for sales enhancement, including in-store promotions, staff training, and customer engagement activities.
- Monitor competitor performance, identifying risks and opportunities for Breguet in Korea.
- Provide consistent sales reports to both the HQ and local management, highlighting achievements, challenges, and next steps.
3. Boutique Network and Operations:
- Oversee the expansion and optimization of Breguet’s retail network in Korea, including new store openings, boutique renovations, and closures.
- Manage negotiations with key retail partners such as department stores, luxury retailers, and duty-free operators.
- Ensure that all boutiques operate in line with Breguet’s global standards, from customer service to visual merchandising and brand representation.
- Develop initiatives to improve customer experiences at boutique levels, focusing on creating an exclusive and high-end shopping environment.
4. Marketing, PR, and Communication:
- Lead the execution of annual marketing and PR plans, overseeing both online and offline marketing strategies, including advertising, press releases, and digital marketing initiatives.
- Collaborate with external media partners, ensuring high-quality content creation that reflects the luxury and exclusivity of Breguet.
- Supervise the planning and execution of PR events, VIP experiences, and clienteling activities, enhancing customer loyalty and brand affinity.
- Oversee CRM programs to deepen relationships with top-tier clients, including the development of gifting programs, bespoke event management, and exclusive brand experiences.
5. Product and Merchandising Management:
- Collaborate with HQ to determine the optimal product assortment for the Korean market, focusing on new launches and core products.
- Conduct regular sales analysis and forecasting, ensuring stock levels are optimized across all retail points to meet customer demand.
- Manage the entire product lifecycle, from initial orders to final delivery, ensuring seamless logistics and product availability in Korea.
- Position Breguet competitively in terms of pricing, ensuring alignment with global pricing strategies while reflecting local market conditions.
6. Team Leadership and Development:
- Build and lead a high-performing team, ensuring that all members are aligned with brand objectives and are motivated to achieve success.
- Engage in talent development through recruitment, coaching, and mentoring, ensuring the team is equipped with the skills and knowledge required to excel in a competitive market.
- Implement performance incentives, fostering a results-driven culture that recognizes and rewards success.
- Organize comprehensive training programs in areas such as brand storytelling, sales techniques, and customer service excellence.
Qualifications
Industry Experience:
- At least 15 years of experience in luxury brand management, with a deep understanding of the watch and jewelry sectors. Candidates must demonstrate expertise in brand strategy, sales, and marketing, with significant achievements in these areas. Experience in managing high-end luxury brands is essential.
Management Experience:
- Minimum of 5 years in a managerial role, with a proven track record of leading teams in high-pressure environments, delivering sales and marketing objectives.
Education:
- Bachelor’s degree in business, marketing, or a related field is required. A Master’s degree is considered a plus.
Language Proficiency:
- Fluent in English, both written and spoken. Korean proficiency is a significant advantage.
Skills
- Strong leadership capabilities with excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with the ability to balance long-term vision with immediate business needs.
- Demonstrates a deep understanding of the luxury sector, consumer behaviors, and market trends, with specific expertise in watches and jewelry.
- Entrepreneurial mindset, with a focus on accountability and results.
Interview Process
The selection process will be thorough, consisting of the following steps to ensure the ideal candidate is identified:
- HR Interview – Initial screening to assess fit for the company culture and role expectations.
- Aptitude Assessment – To evaluate problem-solving abilities and critical thinking.
- HR Head Interview – Deep dive into management experience, team leadership, and alignment with Breguet’s strategic goals.
- (Optional) Second Aptitude Assessment – Required only if additional assessment is deemed necessary.
- Country Manager Interview – Focus on market-specific strategies and operational challenges in the Korean luxury market.
- HQ VP Sales Interview – Evaluation of global brand alignment and high-level business objectives.
- HQ CEO Interview – Final stage interview to ensure cultural and strategic alignment with global leadership.
Please note that this interview process is subject to change depending on the situation, and additional steps may be added or omitted as necessary.
How to Apply
If you believe you are the right fit for this role and meet the qualifications above, we invite you to apply by submitting your CV and a cover letter detailing your experience and how you align with the responsibilities outlined. We look forward to reviewing your application and discovering how you can contribute to the continued success of Breguet in Korea.
Swatch Group Korea is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
- 계약된 써치펌 이외의 타 써치펌을 통한 인재 소싱은 정중히 사양하오니 양해 부탁드립니다.
- We kindly ask for your understanding that we do not accept candidate sourcing from recruitment firms other than those with whom we have contracted.