[Tissot] PR & Marketing Executive
Company: Swatch Group Korea
Department: Tissot
Job Title: PR & Marketing Executive
Job Level: Associate
Reporting Line: Marketing Manager
About US:
Tissot, watchmakers blending tradition and pioneering spirit since 1853. Nestled in the Swiss mountains of Le Locle, Tissot has been crafting watches for more than 170 years. Imagined as the perfect companion for everyone’s voyage through life, our timepieces prove that not only the destination matters: a path filled with significant milestones and unforgettable memories is equally important.
Every Tissot timepiece crafted in the heart of Switzerland embodies the perfect balance between heritage and innovation and stands as an enduring legacy defying the constraints of time. Going beyond watchmaking and timekeeping, Tissot stands by the side of everyone, in every moment, celebrating not only the achievements, but the journey itself.
Job overview
As the PR & Marketing Executive at Tissot Korea, you will be responsible for executing brand communication strategies that enhance visibility and build brand equity through both traditional and digital channels. This role involves managing press relations, creating and localizing PR content, coordinating with media and influencers, and organizing brand events aligned with global and local marketing initiatives. You will also support trade marketing activities such as CRM, in-store promotions, and retail activations. Your work will directly contribute to increasing brand awareness, strengthening customer engagement, and supporting overall marketing impact in the Korean market.
Key Accountabilities
Media Planning and execution
- Plan & execute brand marketing activities
- Handling marketing expense(APO/PR) and reporting
- Management of the digital media channels and advertisement
- Monitor the competitors’ activity and market trend
- PR /Digital agency handling
Press Relations
- Translate (if needed), proof-read and disseminate press release and corporate PR materials
- Coordinate media request follow-ups
- Digital viral management through power influencer
- Media rounding and product pitch
Event planning and management
- Event planning and execution (global/local/proximity marketing actions)
- Post-event reporting
Trade marketing planning and execution
- Merchandizing order management
- Retail Activity Support (DID/ GWP)
Qualifications
- Bachelor's degree or equivalent
- Watch & Jewelry, Fashion, Cosmetics industries preferred
- 1–3 years of PR and marketing communication experience in global brands
- Strong English communication skills (both verbal and written)
- Self-motivated and a collaborative team player
- Proficiency in MS Office (Word, Excel, PowerPoint)
- Experience in digital media is a plus
Why Join Us?
As part of our team, you’ll have the opportunity to work on exciting projects that directly impact the brand experience of Tissot. We offer a dynamic work environment, competitive compensation, and the chance to be part of a global luxury brand.
[Tissot] PR & Marketing Executive
Company: Swatch Group Korea
Department: Tissot
Job Title: PR & Marketing Executive
Job Level: Associate
Reporting Line: Marketing Manager
About US:
Tissot, watchmakers blending tradition and pioneering spirit since 1853. Nestled in the Swiss mountains of Le Locle, Tissot has been crafting watches for more than 170 years. Imagined as the perfect companion for everyone’s voyage through life, our timepieces prove that not only the destination matters: a path filled with significant milestones and unforgettable memories is equally important.
Every Tissot timepiece crafted in the heart of Switzerland embodies the perfect balance between heritage and innovation and stands as an enduring legacy defying the constraints of time. Going beyond watchmaking and timekeeping, Tissot stands by the side of everyone, in every moment, celebrating not only the achievements, but the journey itself.
Job overview
As the PR & Marketing Executive at Tissot Korea, you will be responsible for executing brand communication strategies that enhance visibility and build brand equity through both traditional and digital channels. This role involves managing press relations, creating and localizing PR content, coordinating with media and influencers, and organizing brand events aligned with global and local marketing initiatives. You will also support trade marketing activities such as CRM, in-store promotions, and retail activations. Your work will directly contribute to increasing brand awareness, strengthening customer engagement, and supporting overall marketing impact in the Korean market.
Key Accountabilities
Media Planning and execution
- Plan & execute brand marketing activities
- Handling marketing expense(APO/PR) and reporting
- Management of the digital media channels and advertisement
- Monitor the competitors’ activity and market trend
- PR /Digital agency handling
Press Relations
- Translate (if needed), proof-read and disseminate press release and corporate PR materials
- Coordinate media request follow-ups
- Digital viral management through power influencer
- Media rounding and product pitch
Event planning and management
- Event planning and execution (global/local/proximity marketing actions)
- Post-event reporting
Trade marketing planning and execution
- Merchandizing order management
- Retail Activity Support (DID/ GWP)
Qualifications
- Bachelor's degree or equivalent
- Watch & Jewelry, Fashion, Cosmetics industries preferred
- 1–3 years of PR and marketing communication experience in global brands
- Strong English communication skills (both verbal and written)
- Self-motivated and a collaborative team player
- Proficiency in MS Office (Word, Excel, PowerPoint)
- Experience in digital media is a plus
Why Join Us?
As part of our team, you’ll have the opportunity to work on exciting projects that directly impact the brand experience of Tissot. We offer a dynamic work environment, competitive compensation, and the chance to be part of a global luxury brand.