Company: Swatch Group Korea
Location: Seoul, South Korea
Department: Glashütte Original
Job Title: Brand Manager
Job Level: Director
Reports to: Brand HQ / Country Manager
Position Overview
We are seeking an experienced and dynamic Brand Manager to lead the marketing and sales efforts for Glashütte Original, a distinguished luxury watch brand. The Brand Manager will play a critical role in strengthening the brand's presence, engaging with key stakeholders, and driving both retail and media strategies to achieve business goals.
Roles and Responsibilities
1. Brand Strategy and Development
- Design and implement long-term brand strategies to align with corporate objectives.
- Identify market trends and competitive opportunities to refine positioning and offerings.
- Build strategic plans for both retail and wholesale channels to maximize brand visibility and sales.
2. Marketing and Communications
- Lead all media-related activities, including press releases, media planning, and campaign execution.
- Collaborate with global teams to adapt international campaigns to local markets.
- Oversee CRM initiatives to enhance customer retention and personalized marketing efforts.
3. Visual Merchandising and Retail Marketing
- Ensure the brand's aesthetic standards are consistently represented across all retail spaces.
- Develop retail marketing programs, such as promotions, product launches, and in-store events.
- Supervise the creation and distribution of visual merchandising kits and marketing materials.
4. Event Planning and Management
- Plan, execute, and evaluate brand events, such as exclusive VIP gatherings, product launches, and partnership activations.
- Build strong relationships with media, influencers, and key industry figures to maximize event impact.
5. Sales Enablement and Reporting
- Collaborate with sales teams to develop tools and strategies to meet revenue goals.
- Analyze sales data and campaign performance to deliver actionable insights.
- Report regularly to senior management on key performance indicators and market feedback.
6. Leadership and Collaboration
- Manage cross-functional teams, ensuring alignment with global brand standards.
- Serve as the main liaison between the Korea office and global brand headquarters.
- Train and mentor junior staff members to uphold brand excellence.
Qualifications and Requirements
1. Professional Experience
- Minimum 8–10 years of experience in brand management, marketing, or sales roles within luxury brands.
- Previous experience in the luxury watch or jewelry industry is a significant advantage.
2. Skills and Competencies
- Strong project management skills, with the ability to juggle multiple priorities under tight deadlines.
- Expertise in crafting and executing media strategies, CRM, and retail marketing plans.
- Proficiency in MS Office (Word, Excel, PowerPoint) and experience with digital media platforms.
- Excellent verbal and written communication skills in English; Korean proficiency is a plus.
3. Educational Background
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Additional certifications in luxury brand management or digital marketing are desirable.
4. Personal Attributes
- Creative thinker with a results-driven approach.
- Highly organized and detail-oriented, with a passion for luxury craftsmanship.
- A strong team player with leadership qualities and the ability to inspire others.
Why Join Us?
Joining Glashütte Original means becoming a part of a globally respected brand renowned for its unparalleled craftsmanship and rich heritage. At Swatch Group, we offer a dynamic work environment that fosters innovation, collaboration, and personal growth.
- 계약된 써치펌 이외의 타 써치펌을 통한 인재 소싱은 정중히 사양하오니 양해 부탁드립니다.
- We kindly ask for your understanding that we do not accept candidate sourcing from recruitment firms other than those with whom we have contracted.
Company: Swatch Group Korea
Location: Seoul, South Korea
Department: Glashütte Original
Job Title: Brand Manager
Job Level: Director
Reports to: Brand HQ / Country Manager
Position Overview
We are seeking an experienced and dynamic Brand Manager to lead the marketing and sales efforts for Glashütte Original, a distinguished luxury watch brand. The Brand Manager will play a critical role in strengthening the brand's presence, engaging with key stakeholders, and driving both retail and media strategies to achieve business goals.
Roles and Responsibilities
1. Brand Strategy and Development
- Design and implement long-term brand strategies to align with corporate objectives.
- Identify market trends and competitive opportunities to refine positioning and offerings.
- Build strategic plans for both retail and wholesale channels to maximize brand visibility and sales.
2. Marketing and Communications
- Lead all media-related activities, including press releases, media planning, and campaign execution.
- Collaborate with global teams to adapt international campaigns to local markets.
- Oversee CRM initiatives to enhance customer retention and personalized marketing efforts.
3. Visual Merchandising and Retail Marketing
- Ensure the brand's aesthetic standards are consistently represented across all retail spaces.
- Develop retail marketing programs, such as promotions, product launches, and in-store events.
- Supervise the creation and distribution of visual merchandising kits and marketing materials.
4. Event Planning and Management
- Plan, execute, and evaluate brand events, such as exclusive VIP gatherings, product launches, and partnership activations.
- Build strong relationships with media, influencers, and key industry figures to maximize event impact.
5. Sales Enablement and Reporting
- Collaborate with sales teams to develop tools and strategies to meet revenue goals.
- Analyze sales data and campaign performance to deliver actionable insights.
- Report regularly to senior management on key performance indicators and market feedback.
6. Leadership and Collaboration
- Manage cross-functional teams, ensuring alignment with global brand standards.
- Serve as the main liaison between the Korea office and global brand headquarters.
- Train and mentor junior staff members to uphold brand excellence.
Qualifications and Requirements
1. Professional Experience
- Minimum 8–10 years of experience in brand management, marketing, or sales roles within luxury brands.
- Previous experience in the luxury watch or jewelry industry is a significant advantage.
2. Skills and Competencies
- Strong project management skills, with the ability to juggle multiple priorities under tight deadlines.
- Expertise in crafting and executing media strategies, CRM, and retail marketing plans.
- Proficiency in MS Office (Word, Excel, PowerPoint) and experience with digital media platforms.
- Excellent verbal and written communication skills in English; Korean proficiency is a plus.
3. Educational Background
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Additional certifications in luxury brand management or digital marketing are desirable.
4. Personal Attributes
- Creative thinker with a results-driven approach.
- Highly organized and detail-oriented, with a passion for luxury craftsmanship.
- A strong team player with leadership qualities and the ability to inspire others.
Why Join Us?
Joining Glashütte Original means becoming a part of a globally respected brand renowned for its unparalleled craftsmanship and rich heritage. At Swatch Group, we offer a dynamic work environment that fosters innovation, collaboration, and personal growth.
- 계약된 써치펌 이외의 타 써치펌을 통한 인재 소싱은 정중히 사양하오니 양해 부탁드립니다.
- We kindly ask for your understanding that we do not accept candidate sourcing from recruitment firms other than those with whom we have contracted.